Print Ad

This is a campaign for Kleenex anti-viral tissues. I made origami weapons out of the tissues to make the point, Kleenex tissues are your weapons against germs.

Branding

This is a pseudo alarm clock company I created and called “Dilated alarm clocks”. Within this project I created several touch points to help define the brand that range from promotional pieces to packaging design.

Print Ad

This was a campaign for Hockey Canada targeting hockey fans in other countries encouraging them to visit Canada

Type Specimen book

This project dealt with the exploration of type without the help of any imagery. Here, type is part of the imagery.

Packaging

This is a redesign of the Bazzini Nuts line. I went with a slender but taller looking bag for the design. I added assigned a color for the different products they sell in that line.

Print Ad

This is a campaign for FTD (Florists’ Transworld Delivery). Each ad focuses on an immediate accident and flowers in a vase set nicely near the victim. I wanted to convey “fast delivery”.

Type Face

This is a type face I created called “Apex Complex” and a series of posters it was used in.

Print Ad

These ads were done for Hamilton Beach easy-touch iron. In each ad I took out the creases of objects (a leaf, a pumpkin, and a walnut) and highlighted a setting near each one to show that everything falls into category of either low, medium, or high.

DMV form

This is the redesign of the New York Sate DMV drivers’ license application. I wanted a much cleaner and easier read.

Poster Design

This is a series of posters announcing lectures. Each poster includes a fly icon I originally created and the different treatments I used on them.

Packaging

This was a design for “ The Devil’s Elixir”, a brand I created, for a line of vodka bottles

Book Design

This was a design for a book cover and a typesetting project for the book Fahrenheit 451

Branding

This was a branding project for a video game publishing company I created called “Last Level”. I tried to capture Last Level’s over the top attitude that it takes from gaming culture and apply to several touch points of the brand.

Card Design

This is my take on the design of tarot cards

Shirt Design

This is a shirt line I created called “Spoiler Warning”. The line would include turning points or major plot points of books and movies, abstract enough for people who don't know of it to pass over their head but recognizable enough to the people who do know of it.